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10 Things
umai is a japanese adjective meaning skillful, clever, expert, promising. Also: delicious, splendid.
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Elizabeth "Betsy" Kimak is an award-winning web producer with 15+ years of experience providing editorial oversight, developing interactive strategies, and leading projects for educational and government organizations. She specializes in creating authentic, compelling web experiences for executive-level public engagement initiatives and campaigns that build strong relationships with diverse audiences. Betsy has managed web properties for the 2008 Denver Convention Host Committee, Greenprint Denver, and the City and County of Denver, and her work has been recognized by art, public policy, and industry peer institutions. Most recently, Betsy was named a 2012 Webby Honoree and a 2010 Pixel Awards People's Champ Winner for Sandrific.com, an interactive Google Maps photography mashup. She is an Associate Member of the International Academy of Digital Arts and Sciences and is currently serving as the first-ever Digital Chair of the Art Directors Club of Denver.



I'm adept at working with cross-functional teams and stakeholders to support executive-level initiatives and communications goals. My specialties are web strategy, design, user experience and original content. I'm available on a project or contract basis to:

  • Oversee creative direction and visual design
  • Conceptualize and build web/mobile interfaces
  • Develop and integrate communications strategies
  • Produce and manage content
  • Advise on engagement efforts

Additional specialities:

  • Semantic, standards-compliant, cross-browser HTML5/XHTML & CSS
  • Custom Wordpress themes & implementations
  • Mobile websites & apps
  • Google Maps mashups, social media API integrations
  • Information architecture & wireframes
  • Copywriting and editing
  • Digital photo retouching


2012 Webby Awards Honoree: Weird, Sandrific.com
2011 Webby Awards Honoree: Weird, Sandrific.com
2010 Pixel Awards: People's Champ Winner, Sandrific.com
2010 Webby Awards Honoree: NetArt, Sandrific.com
2009 Webby Awards Nominee: Personal Web Site, Sandrific.com
2009 Silver Award; Art Director's Club of Denver, Sandrific.com
2007 Interactive Merit Award; Art Director's Club of Denver, GreenprintDenver.org
2006 Best New Pet Service; Westword Best of Denver
2005 Best Online Service for Civic-Minded Adults; Westword Best of Denver
2005 Assistive Technology Award; Denver Mayor's Commission for People with Disabilities
2003, 2004 Top City Web Site in the Nation; Brown University's Taubman Center for Public Policy
2003 First Place, Election Coverage; National Association of Telecommunications Officers and Advisors
2002 Best Way to Avoid Standing in Line at City Hall; Westword Best of Denver
1998 ACM SIGUCCS; Two Interactive Awards; Computing Services-Web

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